How it Works

Welcome to veganland! This is a community driven vegan directory where everything, from products to restaurants and businesses, is listed and reviewed from a vegan perspective.

What can be reviewed?

Pretty much anything related to veganism can be reviewed. Everything fits into two main categories – places (restaurants, markets, events) and products (food, household, cosmetics, clothing).

  • Places. These can be vegan friendly or not. As vegans existing in a non-vegan world, we often still go to places that don’t specifically cater for vegans. Sometimes we get surprised by a delicious vegan meal, sometimes not. If you’ve eaten there as a vegan, it deserves an honest review.
  • Products. These must be vegan. There are plenty of vegan products available and accessible to us. These range from things that might be accidentally vegan (a chocolate from a big corporate), to products that are dedicated to vegans (hello Fry’s Vegetarian), to basic staples (yum, baked beans). Whatever the product, if it’s vegan and we can eat/wear/use it, then it deserves a listing and a review.

What can’t be reviewed?

Products containing any animal-derived ingredients, such as meat, cheese, fur, whey powder or leather do not qualify. There may be some special cases where a listing is highlighted as a non-vegan product or company. We may do this if they have recently changed to non-vegan ingredients or if the product appears to be vegan but has hidden ingredients that we think you should know about. See FAQ for more on this.

But is it vegan?

This website tries to define veganism as simply as ‘it does not contain animal products’, but in reality it’s so much more complex than that. What about palm oil, what about animal testing, what about evil parent companies who own subsidiaries that offer vegan products? What if a vegan product is manufactured using the same equipment as non-vegan products?

Navigating a world where our culture is centered around carnism can be tricky and there can be grey areas. We’ve tried to address this problem by using badges. Badges are used as indicators on product or company listings about things we think you should know about. A product may be vegan, but that doesn’t mean it’s ethical or humanely produced. Badges range from ‘good’, to ‘neutral’, to ‘not recommended’ and are all intended to help you make better purchasing decisions.

Always check your ingredients!

We don’t check the ingredients of every single product listing that is submitted here. Our team is tiny and we just don’t have the (hu)manpower. This is a community driven site and we only approve submissions that appear to be vegan. We rely on the goodwill of the businesses submitting listings as well as the word of our wonderful vegan community.

Some products also change ingredients on the fly, so sometimes something that was vegan a few weeks ago, isn’t anymore. In some cases we’ll continue to list those products, but we’ll do so with a nice big ‘NOT VEGAN’ sticker on it to notify everyone of this recent change. Please tell us immediately if you find a non-vegan product. We really need your help here.

Do I need to be vegan to participate?

No. Anyone can add reviews and listings. Everyone is welcome from level-five vegans, to vegetarians, the vegan*sh, meat reducers, Meat-free monday enthusiasts, flexitarians, the veggie-curious and Veganuary pledgers. Hardline meat eaters are also welcome with open arms as long as they behave and stick to the house rules.

The crux is that everything reviewed here is rated from a vegan perspective. Reviews about that poor pig you ate for breakfast will be deleted... so don’t even try. Keep it tidy folks!

Vegan Review is a community service

This is a service made for you (the vegan) and depends heavily on your input. For example, if you feel a product, restaurant or business should not be listed, then tell us. This needs to be beneficial to you and needs to reflect your values! Of course, as individuals, we all have incredibly different ideas, but if we get enough votes about a certain issue or a controversial listing, then we will change it. More than anything we need your feedback to make this:

  • a valuable tool for vegans
  • a tool for activism
  • a useful tool for businesses who value vegan customers.

Any suggestions are encouraged – anything at all. If you would like be more involved, please shout. We need tons of help with moderation and listing management. Get in touch with us if you’d like to dive in and get your hands dirty.

How do you define vegan?

This website defines ‘vegan’ as not containing any animal products or ingredients.

We acknowledge that the definition can be a bit different from person to person. Someone may consider a product with palm oil to be non-vegan, since palm oil production causes direct destruction of forests and species. We’ll leave these definitions and decisions up to you and encourage you to include your reasons in the ratings and comments of reviews. We try to provide additional information by adding badges to relevant products and companies. If a non-vegan product has been listed as vegan, please notify us immediately.

But, Happy Cow does this already?

Not quite. Happy Cow only lists already vegan-friendly establishments (which is awesome for finding safe spaces). Our restaurant and accommodation criteria are far looser. If it’s vegan and you ate, it deserves a review. And of course, we also list products.

Isn’t it unfair to review a business that doesn’t claim to cater for vegans?

Not really. Vegans are consumers too and need to know which places we are welcome at and which to avoid. There are plenty of instances where a business unknowingly caters for vegans. For example, some places serve great roast veggies or a restaurant creates a delicious vegan breakfast without it being listed on the menu. If a business doesn’t want to cater for vegans at all, that’s also fine. Hopefully this website will be useful by saving everyone time. We do offer advice and support should a business want to become more vegan friendly.

Why Vegan?

If you are reading this and are wondering why vegans need a tool like this, then here are reasons why vegans do vegan:


Every day 160 million animals across the world are killed for food – that’s more animals killed in a single day than all the people killed in wars throughout the 20th century. A shocking 98% of these animals are trapped in factory farms (or concentrated animal feedlots), enduring unspeakable conditions. As long as non-human animals are treated as commodities, they will always suffer, since profit margins will always take precedent over their interests.


Climate change, habitat loss, pollution and extinction are all direct effects of animal agriculture, which has devastating effects on the environment. Meat and dairy products account for 70% of global freshwater consumption. In terms of water-use, a single hamburger is equivalent to two months of showering. A vegan diet can reduce your environmental footprint by 50%.


Well-planned vegan diets are regarded as appropriate for all stages of the life cycle by the American Academy of Nutrition and Dietetics, the Australian National Health and Medical Research Council, and Dietitians of Canada. A vegan diet can reduce the risk of some types of chronic disease, including heart disease and cancer.

I want to make a suggestion or I don’t agree with something?

Tell us about it; we’re listening. We welcome any feedback and participation.

Check out our Frequent Questions or how you can Contribute for more info.